https://nova.newcastle.edu.au/vital/access/ /manager/Index en-au 5 Creating compelling e-service encounters: examining e-service attributes and flow https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9172 Wed 11 Apr 2018 17:20:52 AEST ]]> Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11716 Wed 11 Apr 2018 17:07:01 AEST ]]> Brand trust: an Australian replication of a two-factor structure https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9174 Wed 11 Apr 2018 16:17:44 AEST ]]> The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11643 Wed 11 Apr 2018 16:09:52 AEST ]]> Group think or effective data collection? Conducting survey research with children https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9176 Wed 11 Apr 2018 15:30:39 AEST ]]> Examining the effects of perceived web innovateness in e-retailing. https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11642 Wed 11 Apr 2018 15:12:00 AEST ]]> Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:14802 Wed 11 Apr 2018 14:23:45 AEST ]]> Sounding it out! Phonetic symbolism and children's brand name preference https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11610 Wed 11 Apr 2018 13:58:32 AEST ]]> Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11713 Wed 11 Apr 2018 13:57:53 AEST ]]> Exploring marketing effectiveness via market orientation, resource possession and marketing capability https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9136 Wed 11 Apr 2018 13:01:30 AEST ]]> Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9168 Wed 11 Apr 2018 12:56:50 AEST ]]> Examining the nature of Australian child-directed magazine advertising https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11638 Wed 11 Apr 2018 12:51:13 AEST ]]> Business and consumer communication via online social networks: a preliminary investigation. https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9167 Wed 11 Apr 2018 11:41:23 AEST ]]> Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9170 Wed 11 Apr 2018 11:15:48 AEST ]]> Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:14810 Wed 11 Apr 2018 11:14:13 AEST ]]> The role of customer community in value co-creation for third places: an example of senior citizens https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9169 Wed 11 Apr 2018 11:10:32 AEST ]]> Identification in popular music: a netnographic exploration of online fan communities https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11714 Wed 11 Apr 2018 10:33:02 AEST ]]> Naming brands: implications for children's brand awareness https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9175 Wed 11 Apr 2018 10:31:27 AEST ]]> Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9173 Wed 11 Apr 2018 10:15:33 AEST ]]> Using service logic to interpret customers' experiences during call centre interactions. https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9171 Wed 11 Apr 2018 10:14:37 AEST ]]> Assessing connectivity in ICT-driven consumer empowerment https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11715 Wed 11 Apr 2018 10:08:12 AEST ]]> Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:9137 Wed 11 Apr 2018 09:22:21 AEST ]]> Corporate social action patterns in contrasting market settings https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:1856 Sat 24 Mar 2018 08:31:15 AEDT ]]> Exploring factors affecting mobile social media interactions within service environments: a theoretical framework https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:14817 Mon 02 Jul 2018 15:01:10 AEST ]]> Understanding e-WOM influence using social location based services: qualitative evidence from service encounters https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:14812 Mon 02 Jul 2018 15:01:10 AEST ]]>